Digital Marketing Team Lead – Drive Impact in Global Healthcare
Our client is Lemon MSS, a company that sits at the forefront of strategic communications in healthcare and life sciences — an industry where every message can influence patient outcomes, shape policy, and accelerate medical breakthroughs.
They partner with leaders across the medical and healthcare industry to navigate complex regulatory landscapes while delivering campaigns that educate, inspire, and drive real-world health impact. From product launches to crisis communications, clinical trial awareness to patient advocacy — they help healthcare organizations communicate what matters most.
Their reach is global. Their impact is measured in lives touched.
The Role
We’re searching for a Digital Marketing Team Lead who thrives at the intersection of strategy and execution in the healthcare space. You understand that in our industry, compliance isn’t a checkbox — it’s foundational. You know how to balance regulatory requirements with creative excellence, and you can turn complex medical information into compelling digital narratives.
You’ll lead the digital marketing operations from end to end, building strategies that work across borders and platforms while navigating the unique challenges of healthcare marketing. This is hands-on leadership that demands both vision and precision.
Lemon MSS
Serbia
Full Time
Strategic Leadership
- Own end-to-end digital marketing strategy across channels, platforms, and global healthcare markets
- Translate client objectives and medical communications into scalable, compliant digital strategies
- Define KPIs and success metrics that demonstrate real healthcare impact
Team Leadership & Operations
- Lead, mentor, and develop the digital marketing team for performance and accountability
- Orchestrate workflows and collaboration across Content, Design, Sales, and AI teams
- Make final decisions on digital execution readiness and platform compliance (critical in healthcare)
Channel & Platform Ownership
- Oversee all digital channels: paid media, social, email marketing, websites, analytics, and automation
- Ensure best practices and compliance across Meta, LinkedIn, Google, and healthcare-specific platforms
- Navigate platform policies and regulatory requirements for pharmaceutical and medical content
Performance & Analytics
- Monitor ROI, attribution models, funnel performance, and healthcare-specific engagement metrics
- Own Google Analytics, platform insights, dashboards, and reporting frameworks
- Deliver actionable insights to leadership and healthcare clients
Client & Stakeholder Management
- Serve as primary digital contact for healthcare clients and internal leadership
- Align digital execution with PR, legal, medical affairs, compliance, and regulatory teams
- Present strategies and results to senior stakeholders in healthcare organizations
Innovation & Growth
- Stay ahead of digital health trends, AI solutions, and automation opportunities
- Identify ways to improve efficiency and enhance impact in healthcare marketing
- Research competitive landscapes in pharma, biotech, and healthcare communication
Budget & Resource Management
- Own digital marketing budget allocation and optimization
- Ensure efficient resource deployment across campaigns and platforms
- Proven experience leading digital marketing teams, preferably in healthcare, pharma, biotech, or other regulated industries
- Deep understanding of paid media, social platforms, analytics, and marketing automation
- Experience navigating healthcare regulatory requirements and compliance frameworks
- Track record of managing cross-functional teams and healthcare stakeholders
- Strategic thinking combined with hands-on execution ability
- Excellent communication, organization, and decision-making skills
- Comfort with complexity – medical terminology, regulatory nuance, and sensitive content
With us, you’ll work with organizations advancing human health on a global scale. If you’re ready to lead digital marketing that saves lives and transforms healthcare, let’s talk.
Apply now and help shape the future of healthcare communications.
Apply now
Our partners
Lemon MSS
Lemon MSS is an international Digital Marketing Agency with an excellent reputation and success, that has offices both in Israel and in Belgrade, Serbia. We at Lemon MSS help big brands to achieve digital marketing success and strive to ensure that our.. Clients are getting the best bang for their buck. We set in place tools and frameworks that help maximize our client’s digital strategy`s potential, and provide smart reporting and consulting to help them make informed decisions that translate to real sales and leads.
Company size
10-100 Employees
Benefits
Day off for Birthday, Private Health Insurance